Why Social Media is Important to Your Business

Marketing online today is no longer just about having a web site where people come to find your business—it’s about going where they are online and establishing yourself in those locations. You want to be visible where they hang out every day.

The places people hang out are the social networking sites.  These sites can be very powerful for generating traffic and capturing leads for your business.

Here are a few statistics that are key to understanding why social media is critical to the success and growth of your business.
 

• 78% of consumers rely on peer recommendations
• Only 14% trust ads
• Facebook, Twitter and Linkedin have a combined 750 million active users
• Over 300 million people visit YouTube every month and watch more than 2 billion videos

 
If you can establish yourself in the right social media networks and you have a strategy for generating positive reviews and ratings, you can dominate your market.

Your presence in social media, like your own YouTube channel or Facebook business page, establishes your business as a social authority. It engages your prospects and customers on their “turf,” instead of having to drive them to your Website to establish a relationship. You can communicate with them regularly and offer deals and specials as part of an ongoing conversation, instead of an occasional intrusion. It also personalizes your business and makes it more likeable.

A lot of people say social media marketing is free. What a lot of people don’t realize is that the platforms are free but the time and resources required take time, effort and expertise and these are not without cost.

If you’re considering using social media tools for business marketing and communications, you’re no doubt wondering about how much time it will add to your already busy day, especially if you’re a small business. The answer varies depending on how you’re using it, how many platforms you’re engaging, your goals, and much more.  We can walk through some potential roadmaps and give you a sense of what will take time, how you might budget for it, and how to consider your engagement efforts.

Request information about our Social Media Power Cluster service and how it can help your business get established, build more traffic and dominate your online market.  Contact us today

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