Savvy business owners who’ve been in business for a while know that they have to keep their clients happy to keep them as clients. Establishing rapport and strengthening the trust and relationship bond with your clients solidifies a foundation you can count on for ongoing referrals and long-term business success.
One of the best ways to build a relationship with your clients is to regularly engage them in conversations that are both interesting and relevant to them, and occasionally offer them valuable information that improves their businesses or their lives. Show them that you think of them and genuinely care about them.
Let’s look at some telling statistics:
• 91% of Americans have mobile or smartphones phones
• People send 152 billion mobile text messages each month
• 90% of text messages are read within one minute of receipt
Text messaging is now a major form of communication. Businesses that know how to incorporate it into their marketing plans have an edge over those who don’t. Imagine being able to cut through all the clutter and reach your prospect or customer on the device they keep with them all the time—in their pockets and purses, in their cars, at their work desks…even on their nightstands?
Your messages, delivered judiciously and strategically, could turn a slow night or month into a bonanza.
Text messaging in a mobile phone follow up campaign can be used to remind clients of appointments, offer coupons for savings on products or services, provide information that will improve their lives or businesses, or send holiday or birthday greetings.
Make it a point to collect and store as much personal information about your clients as you can. When it’s appropriate to, act based on that information in thoughtful ways.
Hats off to whoever wrote this up and posted it.
Hekcvua good job. I sure appreciate it.
This could not possibly have been more heflpul!