The main reason to apply search engine optimization techniques is to increase your web site's traffic. Increased traffic brings more buying customers and increased sales.
There are two ways to get traffic to your website. One can be extremely time consuming and a lot of work. The other requires money along with tedious, time consuming work. Either way, neither one will guarantee your position in the Google Search Engine Results Page (SERP).
We will focus on the first.
The best way to bring traffic to your website is through Organic SEO. This is the process of getting a visitor based on the word or phrase they search for in Google. If you are ranking for that word or phrase, Google displays your link on the SERP, the visitor finds your link, clicks on it, and your website is displayed.
Your website comes up in the SERP based on its relevance. Relevancy is something you cannot achieve by “tricks” or by paying for it. You can only be relevant by being relevant, and that means constantly generating content that people are actively searching and finding value in. As long as you produce relevant content, other websites link to you, and the search engines will rank your website higher than others.
Success with SEO is pretty simple. It boils down to doing five things right.
1. Developing a keyword strategy to target the right searchers.
2. Building a well-structured web site.
3. Creating good content and doing basic “on page” optimization.
4. Promoting your site to get links from the rest of the internet.
5. Avoiding those technical “gotchas.”
Implementing these 5 simple rules will help you keep your website in the SERP a lot longer, increase your traffic, and keep you ahead of the competition.
